In collaboration RBC, I was tasked to complete a 5-day design sprint alongside a team of 4 other designers in order tackle a challenge presented by a fictional Figo Bank. We created and presented a digital solution to the RBC team at the end of the 5 day design sprint.
Sketch, InVision, Adobe Photoshop
User Research, UX Design, UI Design
Ben: Maker, Stitcher
Devon: Maker, Writer
Shad: Asset Collector
Figo Bank is a friendly and approachable brand, with the primary goal of their business to demystify the complexity of the many elements of saving, spending and investing money.
Post-Secondary students applying for their first credit cards.
How can we encourage them to make better financial decisions young?
How do we ensure they are loyal customers to Figo Bank?
First time credit card holders have anxieties and hesitations about using their credit card.
After building John's persona using the insights from our primary and secondary research, we decided to take the direction of incorporating an educational component combined with spending and credit tracking. We sketched out possible ways of executing this and then dot-voted to decide on the most viable options to take forward.
We started off with an everyday banking app that also featured Mia, your personal finance coach. However after receiving feedback from stakeholders, we slightly pivoted in order to place the main focus on Mia and her capabilities, with basic banking features that support her.
Mia serves as a personal finance coach that helps card holders use their card efficiently and avoid debt. They can set up budget and alerts and get discounts & rewards with partner merchants.
Mia teaches users about building credit with bite sized information. She learns from your spending patterns, keeps track of your subscriptions and memberships, and sends you alerts when you go over budget.
Once our prototype was ready, we moved on to conducting user tests. We had 5 users walk through our prototype to identify usability issues.
Users loved the modern aesthetics
The flow was intuitive and easy to follow
The alerts feature was considered useful by most users
Mia’s character was found to be welcoming
Users found the bottom navigation bar icons confusing
There was a disconnect in Mia’s character and the nav bar icon
On the homepage, users were confused by what the offers meant
And finally over on the account summary screen users weren’t sure of what tasks they could complete throug the screen
Incorporate the high impact changes from the first round of testing.
Conduct further rounds of user testing.
Develop Mia's learning center and highlight Mia's abilities.