I'm Sam, a senior product designer with 10+ years across product, strategy, and visual design. I love to work on the kind of problems that don't have neat answers.
I think carefully about systems and structure, and I care a lot about the visual craft and considered detail that make a product feel deliberate rather than assembled. I lean toward data-driven, evidence-based approaches and get a real kick from process optimization, reducing inefficiency, and turning messy problem spaces into clear, configurable systems. I take constructive feedback well, and enjoy working closely with other people who care about their craft.
Curiosity and a real excitement about learning new things is what's kept me current in a fast-moving industry, most recently through folding AI thoughtfully into my design workflows.
Outside of work, I’m a serial hobbyist who loves crafting, illustrating, puzzles, bird-watching, and most recently 3D printing.
Website designed and built by me. Still iterating.
